Menchie’s is the largest self-serve frozen yogurt franchise in the world, an international company with hundreds of stores across the globe. The frozen yogurt industry is thriving— it’s an $8 billion industry in the United States, and it’s projected to continue growing. 90% of all U.S. households regularly consume frozen desserts.
Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.”
Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you?
What makes Menchie’s stand out from the crowd is our devotion to the guest experience.
What do we mean when we say “guest experience?”
For instance, Honda sells motorcycles but Harley Davidson sells a lifestyle. Menchie’s is like Harley Davidson.
Dunkin Donuts sells coffee. Starbucks serves community and conversation. Menchie’s, like Starbucks, sells more than products.
Our competition sells frozen yogurt. While we do serve up a high-quality, great tasting frozen dessert, more importantly we serve up smiles. While guests’ taste preferences may change over time, their desire to take their family out to a family-friendly environment, smile and laugh will never go out of style.
Our dedication to delivering a flawlessly fun guest experience has paid huge dividends for our franchisees. Here are some of the latest in a long list of awards and accolades Menchie’s has earned: